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Capital One AR Concept

As part of a side project at Capital One, I got to design an Augmented Reality "AR" concept for Capital One Cafes.

Working with fellow designers David Gabrielle and Marco Giampoalo, we created an AR concept for heads up displays to help customers navigate Capital One Cafes, as well as visualize the transaction experience.

Following a framework for creating AR experiences, we brainstormed, sketched, and designed assets around a specific scenario within the cafe. 


Framework for Designing AR Experiences

This framework, created by David Gabrielle, synthesizes guiding principles and key elements within an AR experience. 

The framework describes an AR experience consisting of three parts, a Trigger Element, a Transition Action, and a Transition Element. 

The three elements combined can exist within two types of customer engagement, Person to Person and Person to Thing. 

Following this framework allowed us to design a realistic, cohesive AR experience within the cafe.


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Specific Scenario

In order to design the AR experience, we needed to follow a specific scenario within the cafe experience. The specific scenario we chose to design for was entering and ordering a cup of coffee at the cafe. 

Designing within a specific scenario allowed us to identify brainstorm key tasks within the experience, as well as visualize the experience using a storyboard. 


Concept Sketches

After identifying key tasks and elements needed within the experience, we began sketching out different concepts. Pen and paper sketching allowed us to generate a variety of potential ideas. 

Selecting a final concept required us to evaluate the usability of the display, and how well the concept fit within the larger cafe experience. We needed to consider the most critical information a customer would need to see, while preventing the display from blocking the customers point of view or distracting them from unnecessary information. 


Final Concept

The final AR concept consists of a dashboard with a series of icons. Each icon displays information relevant to the customer during the experience.

The most relevant information, given the task at hand, would be in focus within the display, while less relevant information would be blurred and out of focus. This prevents blocking the point of view of the customer, while also not distracting them from completing the task at hand.